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The Model Club has been developed as a representation of what we believe the ideal club would look like, combining various areas of best practice from clubs across the province.

Within this webpage, you’ll find a range of case studies and resources to guide club development across 4 headline areas, namely: Running Your Club, People, Community Engagement, and Game.

The Model may also be used a self-reflection tool for clubs to consider where they could make some enhancements, or to develop new ideas and practices. Find out more by watching our short video:

For further information on anything linked to the Model Club please contact Matthew Holmes (Club Services Officer) on Matthew.holmes@ulsterrugby.com.

Download a PDF version of the Model Club diagram.

Click on the drop-down menus below for more information on each section.


Governance & Committee Structure
Cooke RFC: Effective committee governance & structure
Ballynahinch RFC: Governance
Randalstown RFC: Governance review – fit for purpose structure
Sport Governance Guide

Development (Planning)
Carrickfergus RFC: Development planning

Clogher Valley RFC: Facility Development
Portadown RFC: Restaurant, Gym & Youth Club

Rugby Operations
• City of Armagh RFC: Building sustainable success

Sustainability Planning
IRFU Resource

Succession Planning
Banbridge RFC: Succession Planning


•  Sport NI Financial Planning Session

•  IRFU Legal & Financial Guidelines for Rugby Clubs

City of Armagh RFC: Attracting Sponsors
Banbridge RFC: Club Sponsors
Cooke RFC: Showcasing Sponsors
Ulster Rugby Resource: Club Guide

Lurgan RFC: Fundraising
Dungannon RFC: Go Fund me

Ulster Rugby web resources
Ulster Rugby Club Funding Model

Club Welfare

Letterkenny RFC: Club Welfare
Ballynahinch RFC: Child Welfare Officer

Player Welfare
IRFU: Medications, Education & Anti-Doping Guidelines
Ulster Rugby Web Resources

IRFU Club & Volunteer responsibilities
Positive sideline behaviour

Health and Wellbeing
Ulster Rugby programme

Promotion & PR

Tir Chonaill RFC: Internal Club Communications
Effective Communication Channels

External Communications
Promoting your club in local community / Effective use of social media

Social Media Channels
Ulster Rugby Communications
Ballymoney RFC Return of Youth Rugby video (Facebook)
Donaghadee RFC Pre-Season video (Facebook)

Integrated Participation Pathway (Male & Female)

Age Grade
• Play Model

• Guiding Principles


Gateway Opportunities
Ulster Rugby – Try Time

Post-Playing Opportunities

Rugby Activities

Core – Competitive

Core – Recreational
• Try Time

Modified – Competitive (7’s)
Carrickfergus RFC 7s

Modified – Recreational
• Ulster Rugby X7s

Ballyclare RFC Touch Rugby

• IRFU VW Tag Rugby

• Ulster Rugby – Walking Rugby

Activities (complimentary)

Ulster Rugby – Walk to the Rugby World Cup
Letterkenny RFC
Running an Open Day

Physical Activity
• Ards RFC: Boot Camps
• Clogher Valley RFC: Events & Activities

• Coleraine RFC: Your Club, Your History


• Malone RFC: Women’s Rugby World Cup 10s Festival

Facility Usage
Banbridge RFC: Facilities Management

Community & Multi-sport Partnerships
Ophir RFC / Ulster University

• Making your club an amenity for your community

Ballynahinch RFC: Sport in the Community

Collaboration + Partnership

Schools, Council

Other local clubs
• Lurgan RFC / GAA


Supply chains

Market research (Evidence of need)

Internal (Club membership)
• Engaging your members

Banbridge RFC: Member Consultation

External (Wider Community)
• UR Prog